Project Lower 9th

This blog is an archive of design process created by multi-disciplinary students from Art Center College of Design in Pasadena. We are exploring how design can make a difference in the course of reuniting Lower 9th Ward residents. Please join our journey in helping the people of New Orleans.

February 18, 2006

Brand identity


so now we got angela from graphic department to collaborate with us as a brand identity creator, we can really work out how we want to present ourselves to possible sponsors and also public. Yesterday afternoon three of us met together at school and discussed some of the fonts we might be able to use for our official project logo. some of the attributes we are going to carry through our project is: soulfully warm, contrast between elegance and grounded....

angela is going to come back next week with different directions that we can move forward based on our discussion yesterday. can't wait to see them!!

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